Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of marketing activities that leverage the internet and electronic devices. Here are some key components of digital marketing:
1.Search Engine Optimization (SEO): Optimizing websites and content to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
2. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience.
3.Social Media Marketing: Using social media platforms (like Facebook, Instagram, Twitter, LinkedIn) to promote products, engage with customers, and build brand awareness.
4. Video Marketing: Creating and sharing videos to promote products, explain concepts, or entertain and engage the audience.